STUDY ABROAD
COURSE WORK
ENC3252 Content Piece: FreeRide Content Marketing Proposal
For my strategic communications project, I developed a content marketing strategy for FreeRide, a local surf and skate shop in Gainesville. My goal was to enhance FreeRide’s brand visibility, drive engagement, and increase foot traffic through targeted digital storytelling.I conducted market research, audience segmentation, and competitor analysis to craft an effective multi-platform strategy. My key recommendations included:
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Social Media Growth: A content calendar focusing on community-driven storytelling, user-generated content, and influencer partnerships.
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SEO and Blog Strategy: A blog featuring surf and skate culture insights, product reviews, and local event highlights to boost organic traffic.
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Email Marketing: A newsletter campaign offering exclusive deals, brand updates, and customer spotlights.
This project showcases my ability to develop data-informed, creative marketing strategies that align with a brand’s identity while fostering genuine audience engagement. Click the PDF file below to check it out!
ENC3252 Native Ad Content Piece: TravelCo BuzzFeed Quiz
This native ad was created as part of a strategic communications project to explore audience engagement and brand integration in digital marketing. Designed in the style of a BuzzFeed quiz, "Where Should You Travel Next Based on Your Personality?" seamlessly blends TravelCo’s vacation packages with interactive, user-driven content. The quiz format encourages participation while subtly guiding users toward a booking decision, making the ad feel like a natural part of their browsing experience rather than a direct sales pitch. This project showcases my ability to develop creative, platform-native content that aligns with audience interests while achieving marketing objectives. My approach emphasizes strategic storytelling, visually appealing design, and a seamless user experience to enhance engagement and brand trust. By leveraging data-driven insights and consumer behavior trends, I crafted a piece that not only captures attention but also effectively converts engagement into action. Click the PDF file below to check out this piece!
WHAT I have learned throughout enc3252:
Over the course of this semester in ENC3252, I have gained valuable skills and insights that have significantly strengthened my ability to communicate strategically and effectively. This class has challenged me to think critically about audience engagement, message clarity, and the role of media in shaping public perception. Through various assignments and projects, I have refined my writing, research, and analytical abilities, all of which will be essential in my future career in media production and strategic communication.
One of the most valuable aspects of this course was learning how to adapt my writing style to different audiences and platforms. Whether crafting a persuasive proposal, developing a content marketing strategy, or analyzing media trends, I learned how to tailor my messaging for maximum impact. The emphasis on research-based writing also helped me strengthen my ability to support arguments with credible data, a skill that will be invaluable in professional settings.
Additionally, this class reinforced the importance of strategic thinking in communication. I gained a deeper understanding of how branding, storytelling, and audience analysis work together to create compelling content. My work on projects like the native ad campaign and content marketing strategy gave me hands-on experience in applying these concepts, allowing me to see firsthand how strategic writing influences engagement and decision-making.
Beyond technical skills, ENC3252 has also helped me grow as a more confident and adaptable communicator. I have become more comfortable receiving and applying constructive feedback, refining my work to ensure clarity and effectiveness. Overall, this course has equipped me with a strong foundation in professional and strategic writing, preparing me to navigate the fast-paced world of media and marketing. I am excited to apply these skills in my future career, knowing that clear, persuasive, and strategic communication will be key to success.
EME2040: Course e-portfolio
My third year in college, I took the course EME2040: Introduction to Educational Technology. For one of our projects, we had to create an e-portfolio through a media of our choosing. Naturally, I decided to create another website to showcase all of the work and projects I did throughout this course. On this website, you will find diverse projects I created: advertising pieces using Photoshop, digital storytelling videos, instructional yet informative digital posters, and more. Each project was designed to enhance digital literacy, visual communication, and instructional design skills, demonstrating my ability to create engaging, educational content through various media tools. This portfolio reflects my strategic approach to blending creativity with functionality, ensuring that each piece is both visually compelling and effectively conveys information. Through this work, I developed a strong understanding of how digital media can be leveraged for education and communication, reinforcing my passion for integrating technology with storytelling and design.